MODULE OF FRANCHISING & LICENSING oleh Norfazlirda Hairani
|Module of Franchising and Licensing is specially written for business students at the|
local tertiary institutions. Spanning twelve chapters, this book presents fundamental
aspects of franchising and licensing in an easy-to-understand and accessible
manner. Furthermore, this book reinforce student’s grasp of the topics taught
through discussion questions at the end of each chapter. Each chapter is also
accompanied by examples from Malaysia and other countries for enhanced learning.